设计是设计者个人或设计团体有目的进行有别于艺术的一种基于商业环境的艺术性的创造活动。设计就是一种工作或职业，是一种具有美感、使用与纪念功能的造形活动，是建立在商业和大众基础之上的，是为他们而服务，从而产生商业价值和艺术价值，有别于艺术的个人或部分群体性欣赏范围。
平面设计这个术语出于英文"graphic"，在现代平面设计形成前，这个术语泛指各种通过印刷方式形成的平面艺术形式。因此，当时这个词是与"艺术"连用的，统称为"Graphic design"。"平面"这个术语当时的含义不仅指作品是二维空间的、平面的，它还具有：批量生产的，并因此而与单张单件的艺术品区别开来。究竟什么是平面设计？就是用一些特殊的操作来处理一些已经数字化的图像的过程，是集电脑技术、数字技术和艺术创意于一体的综合内容。通俗地说，电脑平面设计就是运用美术的表现形式，通过专业的电脑软件（如Photoshop)来完成特定内容的艺术创意的行为，如设计标志，设计名片，设计海报等等。
想成为一名合格的设计师，其实需要掌握的软件并不多，无非就是ps、cdr，如果想往更深的方向走，就设计下cg排版等。但是我想说，一名合格的设计师，软件基本是辅助，你本身的思维更重要。你是否掌握了基本的设计理念？色彩构成与搭配熟悉吗？视觉处理了解吗？主题设计要注意哪些方面的内容？商 业性质的海报与普通海报区别是什么？这些都是除了软件之外的更重要的东西。所以如果真的想让自己在设计领域有所作为，去这个群系统学一下，前三位：435.中间三位：427.最后三位：438.当然，我也知道很多朋友只是抱着修修小图，娱乐一下的心态，那就不必了，毕竟如果没有成为一流设计师的目标，学起来也会感觉力不从心。
 

平面设计归属权自动取得和登记取得。在中国，按照着作权法规定，作品完成就自动有版权。 所谓完成，是相对而言的，只要创作的对象已经满足法定的作品构成条件，既可作为作品受到着作权法保护。可以通过中国版权保护中心和各省直辖市主管部门备案部门申请登记，数字作品形式的平面设计着作权归属也可以通过各种协会自办的第三方登记中心或有可信第三方支撑的能够证明作品备案存证时间的机构，也可以选择融合和集成各种数字版权技术和权威时间戳 公证处公证邮箱等可信第三方群支撑的支持的 大众版权认证保护平台 进行自主存证和首次发布智能认证，取得作品归属权初步证明，需要时，通过司法鉴定，增强证据的法律效率是核心保障。很多欧美国家盛行多年。在学理上，根据性质不同，版权可以分为着作权及邻接权。

设计多元化的知识结构必将要求设计人员具有多元化的知识及信息获取方式。
第一步：从点、线、面的认识开始，学习掌握平面构成、色彩构成、立体构成、透视学等基础；我们需要具备客观的视觉经验，建立理性思维基础，掌握视觉的生理学规律，了解设计元素这一概念。
第二步：你会画草图吗？1998澳大利亚工业设计顾问委员会调查结果，设计专业毕业生应具备的10项技能第一位就是：“应有优秀的草图和徒手作画的能力，作为设计者应具备快而不拘谨的视觉图形表达能力，绘画艺术是设计的源泉，设计草图是思想的纸面形式，我们有理由相信，绘画是平面设计的基础，平面设计是设计的基础！”
第三步：你还缺少什么？缺少对传统课程的学习，如陶艺、版画、水彩、油画、摄影、书法、国画、黑白画等等，太多太多，你还是问问自己吧！不管如何这些课程将在不同层次上加强了你设计的动手能力、表现能力和审美能力，他们最关键的是让你明白什么是艺术，更重要的是你发现你自己的个性，但这也是一个长期的过程。
第四步：“我可以开始设计了吗”？当然不行，你要设计什么？正如你要开始玩游戏了，你了解游戏规则吗？不过你不用担心，你已经进入了专业自身的学习，同时也意味着你才刚刚开始，你将不折不挠，不浮躁不抱怨、务实的、实事求事的态度步入这一领域。
第五步：你能辨别设计的好坏，知道为什么吗？上一步通过对设计基础知识的学习，不知不觉你已经进入了设计的模仿阶段，为了向前我们必须回顾历史，既而从理论书籍的学习转变为向前辈及优秀设计师学习。这个阶段伴随着一个比较长期的一个过程，你的设计水平可能会很不稳定，你有时困惑、有时欣喜，伴随着大量的实践以及对设计整个运转流程逐渐掌握，开始向成熟设计师迈进。
你需要学会规则，再打破规则。
专业知识
平面设计是将作者的思想以图片的形式表达出来。可以将不同的基本图形，按照一定的规则在平面上组合成图案的。也可以以手绘方法去创作。主要在二度空间范围之内以轮廓线划分图与地之间的界限，描绘形象。而平面设计所表现的立体空间感，并非实在的三度空间，而仅仅是图形对人的视觉引导作用形成的幻觉空间。

术语
1.和谐：从狭义上理解，和谐的平面设计是统一与对比两者之间不是乏味单调或杂乱无章的。广义上理解，是在判断两种以上的要素，或部分与部分的相互关系时，各部分给我们的感觉和意识是一种整体协调的关系。
2.对比：又称对照，把质或量反差很大的两个要素成功的配列在一起，使人感觉鲜明强烈而又具有统一感，使主体更加鲜明、作品更加活跃。
3.对称：假定在一个图形的中央设定一条垂直线，将图形分为相等的左右两个部分，其左右两个部分的图形完全相等，这就是对称图。
4.平衡：从物理上理解是指的重量关系，在平面设计中指的是根据图像的形量、大小、轻重、色彩和材质的分布作用与视觉判断上的平衡。
5.比例：是指部分与部分，或部分与全体之间的数量关系。比例是构成设计中一切单位大小，以及各单位间编排组合的重要因素。
6.重心：画面的中心点，就是视觉的重心点，画面图像的轮廓的变化，图形的聚散，色彩或明暗的分布都可对视觉中心产生影响。
7.节奏：节奏这个具有时间感的用于在构成设计上指以同一要素连续重复时所产生的运动感。
8.韵律：平面构成中单纯的单元组合重复易于单调，由有规律变化的形象或色群间以数比、等比处理排列，使之产生音乐的旋律感，成为韵律。

元素
1.概念元素，所谓概念元素是那些不实际存在的，不可见的，但人们的意识又能感觉到的东西。例如我们看到尖角的图形，感到上面有点，物体的轮廓上有边缘线。概念元素包括：点、线、面。
2.视觉元素：概念元素不在实际的设计中加以体现，它将是没有意义的。概念元素通常是通过视觉元素体现的，视觉元素包括图形的大小、形状、色彩等。
3.关系元素：视觉元素在画面上如何组织、排列，是关系元素来决定的。包括：方向、位置、空间、重心等。
4.实用元素：指设计所表达的含义、内容、设计的目的及功能。
 
递进学习
分为入门、进阶、实操三个层次。
入门知识
学员可在短期内掌握相关的设计原理、Photoshop位图处理软件、CorelDRAW矢量图形软件等制图技术；以及平面设计基础理论、思维方式、模块训练、课题设计研究等实践课程。

一、基础理论
1．平面设计概论：什么是平面设计、平面设计的应用范围、平面设计要素
2．平面设计基础：透视、构图、色彩基础、平面构成
3．美术作品欣赏：当代优秀视觉作品、当代优秀创意作品、世界优秀美术作品

二、Photoshop基础
1、工作界面与基本工作原理：photoshop基本工作界面布局、预设工作界面、DIY工作界面、photoshop软件特性与工作原理浅析
2、基本工具：选取工具、基本编辑工具、视图操作工具
3、图层类型与图层样式的应用：什么是图层、图层工作原理、图层面板的使用、图层类型与图层转换、图层样式的应用
4、矢量工具与路径面板的应用：什么是矢量图形、矢量图层与矢量蒙版、钢笔工具的应用、形状工具的应用、路径与路径面板的应用
5、编辑菜单与图像菜单详解：photoshop编辑菜单、常用编辑命令、图像菜单、图像色彩模式转换、调整菜单
6、通道原理与通道面板的使用：什么是通道、通道的工作原理、通道面板的使用、alpha通道与专色通道的应用
7、滤镜的工作原理与应用：什么是滤镜、滤镜的工作原理、滤镜的应用、滤镜效果的组合与简单特效的制作

三、Photoshop操作实例
1、选区抠图训练
2、钢笔抠图训练
3、通道抠图训练
4、矢量小图标
5、书签的制作
6、广告海报的制作
7、名片制作
8、插画制作
9、字体设计

四、CorelDRAW基础
1、软件介绍：矢量图概念、矢量图的特性与应用范围、CorelDRAW简介与工作原理
2、工作界面与视图操作：CorelDRAW工作界面布局、工作界面的导入与导出、DIY工作界面、CorelDRAW视图操作
3、工具箱简介
4、基本形状工具：矩形工具与椭圆形工具、三点矩形与三点椭圆、多边形与星形工具组、图纸工具与螺纹线工具、常用形状工具
5、形状编辑工具的基本应用：使用形状编辑工具编辑基本形状、使用形状编辑工具编辑曲线、使用形状编辑工具编辑多边形和星形
6、贝塞尔曲线的特性与编辑操作：贝塞尔曲线的特性、贝塞尔曲线的形态表现、点和线段的形态、曲线的结合与拆解
7、曲线工具：曲线的绘制与生成、曲线工具在不同场合的应用
8、图形组合：图形组合方式与组合后的效果、简单的图形组合练习、小标志临摹练习
9、图形填充与轮廓：对象的填充属性与轮廓属性、填充属性的编辑、轮廓属性的编辑
10、交互式工具的应用：什么是交互式工具、交互式工具的特性、交互式工具组及其应用
11、泊坞窗：常用泊坞窗的使用、泊坞窗参数详解、具体对象泊坞窗的应用

五、美术基础训练
1、素描基础：什么是素描、画材与画笔、画面构图、调子与素描关系、透视的应用、点线面在美术中的运用、形状观察与概括技巧训练、立体视觉的形成、
2、人物速写（选修）：速写的定义、人体比例与五官比例、人体结构、人物观察技巧、速写中线的用法、人物动态的把握、人物写生训练
培养目标：以培养平面设计专业人才为目标。通过本专业的系统学习，学员可在短期内掌握相关的设计原理、Photoshop软件、CorelDRAW矢量软件、Illustrator矢量软件平面等制图技术；以及平面设计材料知识、操作流程、模块训练、模拟与客户交流沟通等实践课程。
一、平面设计理论：1平面设计原理；2.平面设计师具备的素质；3.平面广告创意；4.平面广告创意的思维方式 5.平面广告创意的表现方式 6.不同风格学习7.不同行业平面设计的属性、特点 8.模块训练理论
二、PhotoShop：1. 工具栏；2. PhotoShop图层、蒙版、路径、通道与滤镜；3. PhotoShop合成处理图像，4. 平面设计制作
三、CorelDRAW：1.CorelDRAW工具栏；2. CorelDRAW矢量绘图；3. CorelDRAW文字编辑、卡通制作、宣传册、标志等平面设计内容。
四、Illustrator：1. Illustrator工具栏；2. Illustrator矢量绘图；3. Illustrator名片设计、字体设计、文字排版、企业形象识别系统（VI）、制作公司手册等平面设计
五、印刷工艺：印刷种类/印刷设备种类/常识/纸张开度/四色印刷/专色印刷/网点线数/角度/纸张克重/出血/套印/拼版的操作方法与注意事项：印后工艺：烫金/复膜/上光UV/胶/膜切知识。印刷流程：设计样稿/CMYK成稿/校对/菲林/印刷。介绍实际工作中的喷绘工艺知识、喷绘写真制作流程、电脑喷绘质量的主要因素以及实际工作中影响喷绘输出效率的因素。

实操课程
1.标志设计：标志的分类，标志的功能，类别与特点，标志构成的设计构思，表现手法，组合形式，标志设计的基本原则，商标与标志的区别。
2.吉祥物设计：吉祥物的设计标准，创意，取材，理解品牌与色彩运用 。
3.艺术字设计：字体分类，美术字的书写规律与变化法则，艺术字体设计原则，艺术字体设计方法，标准字体。
4.展板设计 ：平面广告创意设计基础，版面构成要素，创意设计表现形式，广告设计流程，平面广告制作手法。
5.指示牌设计：户外广告理论知识，户外媒体优缺点，户外广告制作手段。
6.证卡设计：平面设计色彩心理反应，证卡尺寸，设计注意事项。
7.名片设计：平面设计色彩运用，名片的尺寸，不同行业制作名片的特点。
8.宣传折页设计：版面构成在平面设计中的应用，版面构成的原则，版面构成的形式，封面，内页的制作。
X展架
X展架图册
9.X展架设计：喷绘知识，喷绘与写真的区别，喷绘和写真图像输出要求，怎样使喷绘画面不偏色，喷绘材料的选择，画面合成。
10.店面门头设计：不同店面门头设计的注意要素，门头材料的选择。
11.画册设计：装帧设计基础知识，装帧设计必须具备的要素，装帧设计开本尺寸与规格，装订，装帧设计内容及功能。
12.商业海报设计：海报设计基础知识，海报的设计内容，海报的表现形式，海报的设计准则，海报构图，海报的字体安排，海报的规格。
13.企业形象识别系统(VI)设计：VI的基本知识，CIS的具体组成部分，优秀VI对企业的重要意义，VI设计的基本原则，VI设计的流程。
14.报纸广告设计：报纸广告设计基础知识，报纸稿版式，报纸稿设计要点。
15.包装设计：包装设计概述，包装设计一般流程，包装设计计划书，包装设计基本构成要素，包装的形式。
16.综合广告设计：空间广告布置，效果图设计，车体广告设计。

构思想法
构思即根据设计要求，运用艺术创意手段，经过精心思考，将有关材料进行创造性的组合，在头脑中形成一个意象的过程。构思基于对设计要求和设计主题的了解，而构思最终形成的意象则决定于设计者的经验、艺术修养、审美趣味、创造力等个性的因素。
定位
根据设计要求和表现内容，推出主题，同时进行风格定位。
想象
根据内容和主题，发动经验，进行联想与想象，增大与主题相关意象的容量。
选取
从联想到的多个意象中选定一个或多个较为成熟的意象。
推敲
根据受众群的审美趣味和理解能力，确定设计风格，推敲意象表达方式(构图、色彩、肌理等)。
加减
与文案相加，形成整体设计风貌，必要时对意象表现进行舍弃处理，保证设计的整体感、视觉冲击力与美观度。
调整
“调整”即在设计制作过程中，根据实际情况随时进行调整。调整是在美观性原则的指导下，添加、删减造型元素，变化各部分大小与比例关系，最终达到预期效果的过程。调整过程贯穿制作的始终。

一般流程
平面设计的过程是有计划有步骤的渐进式不断完善的过程，设计的成功与否很大程度上取决于理念是否准确，考虑是否完善。设计之美永无止境，完善取决于态度。
市场调查
调查是了解事物的过程，设计需要的是有目的和完整的调查。背景、市场调查、行业调查（关于品牌、受众、产品……）、关于定位、表现手法、……调查是设计的开始和基础（背景知识）。
内容框架
内容分为主题和具体内容两部分，这是设计师在进行设计前的基本材料。
设计理念
构思立意是设计的第一步，在设计中思路比一切更重要。理念一向独立于设计之上。也许在你的视觉作品中传达出理念是最难的一件事。
调动视觉元素
在设计中基本元素相当于你作品的构件，每一个元素都要有传递和加强传递信息的目的。真正优秀的设计师往往很"吝啬"，每动用一种元素，都会从整体需要出发去考虑。在一个版面之中，构成元素可以根据类别来进行划分，如可以分为：
标题、内文、背景、色调、主体图形、留白、视觉中心等等。平面设计版面就是把不同元素进行有机结合的过程。例如在版式当中常常借助框架（也叫骨骼），就有很多种形式，规律框架和非规律框架，可见框架和隐性框架；还有在字体元素当中，对于字体和字型的选择和搭配的好坏就是一个非常有讲究的。选择字体风格的过程就是一个美学判断的过程，还有在色彩这一元素的使用上，能体现出一个设计师对色彩的理解和修养。色彩是一种语言（信息），色彩具有感情，能让人产生联想，能让人感到冷暖、前后、轻重、大小等等。善于调动视觉元素是设计师必备的能力之一。
选择表现手法
手法即是技巧，在视觉产品泛滥的今天要想把受众打动以并非易事，更多的视觉作品已被人们的眼睛自动的忽略掉了。要把你的信息传递出去有几种方法呢？一种是完整完美的以传统美学去表现的设计方式，会被受众欣赏阅读并记住。二种是用新奇的或出其不意的方式可以达到（包括在材料上）三种是疯狂的广告投放量，进行地毯式的强行轰炸。而我们更需要那一种呢？虽然三种方法都能达到目的，但我们清楚他们的回报是不同的。
我们在三大构成中学过很多种图形的处理和表现手法，如对比、类比、夸张、对称、主次、明暗、变异、重复、矛盾、放射、节奏、粗细、冷暖、面积等形式。另外还有从图形处理的效果上又有手绘类效果，如油画、铅笔、水彩、版画、蜡笔、涂鸦……还有其他的如摄影、老照片、等等。那么你要选择那一种呢？这取决于你的目的和目标群体，以及你的设计水平。
平衡
平衡能带来视觉及心理的满足，设计师要解决画面当中力场的平衡，前后衔接的平衡，平衡感也是设计师构图所需要的能力，平衡与不平衡是相对的，以是否达到主题要求为标准。平衡分为对称平衡和不对称平衡，包括点、线、面、色、空间的平衡。
出彩
记住，你要创造出视觉兴奋点来升华你的作品。
关于风格
作为设计师有时是反对风格的，固定风格的形成意味着自我的僵死，但风格同时又是一个设计师性格、喜好、阅历、修养的反映，也是设计师成熟的标志，以为"了解大同，才能独走边缘"。
制作
检查项目包括：图形、字体、内文、色彩、编排、比例、出彩
要求：视觉的想象力和效果要赏心悦目，而更重要的是被公众理解。
设计理念
表现意义
1. 设计家的特殊的语言
设计师的想象不是纯艺术的幻想，而是把想象利用科学技术使唤之转化为对人有用的实际产品。这就需要把想象先加以视觉化，这种把想象转化为现实的过程，就是运用设计专业的特殊绘画语言。把想象表现在图纸上的过程。所以，设计师必须具备良好的绘画基础和一定的空间立体想象力。设计师只有精良的表现技术，才能在给图中得心应手。才会充分地表现产品的形、色、质感到意涵，引起人们感觉上的共鸣。设计师面对抽象的概念和构想时，必须经过具体过程。也就是化抽象概念为具象的塑造，才能把脑中所想到的形象、色彩、质感和感觉化为具有真实感到意涵的事物。设计的过程是非常微妙的。一个好构想会瞬息即逝， 设计师必须立刻捕捉脑中的构想才行。设计是一项为不特定的对象所做的行为，往往要超越国界、时空等距离。可以用语言、文字来描述、传达。但是，作为人类共同语言，设计者必须具备的又不可缺少的技能－－－绘图。绘图的意义就像音乐家手中的五线谱一样。一目了然。所以说，设计表现的表达能力是每一位设计者应具备的本领。
2. 设计领域的沟通工具
在设计师思考的领域里，采用的是集体思考的方式来解决问题。互相启发，互相提出合理性建议，经帮结构上的比较。再说现代工业设计不同于传统的手工艺品的设计和制作同出一人之手。而现代工业生产的产品设计者和生产制造者不可能是个体，工业设计经常是一种群体性的工作。因此，产品造型设计师在构想制作产品之前，就必须向有关方面人员－－－企业决策人、工程技术人员、营销人员乃至使用者或消费者，说明该产品的有关情况，使该产品在政策不变的情况下，制造出最有利于生产美观且受欢迎的产品。产品在生产酝酿过程中，生产者对产品的了解程度愈高，就能更好更顺利地组合产品，并使其更具效率。这一系列的说明和陈述工作构成了表现的基本内容和任务。
3. 推销产品的武器
许多产品设计公司，在生产出新型产品时，要推销产品，运用摄影技巧，加上精美的说明文，作广告宣传。但是摄像机无法表现超现实的夸张的富有想象力的画面。这时运用绘画专业的特殊技法，效果上更突出。因为人类具有很强的表现能力，可以随意添加主观想象，将产品夸张或有意的简略概括。与摄像机相比，表现图比摄像机拍出的产品多了几分憧憬和神秘感。照相机技术无法满足无穷无际的想象。所以说，设计表现图是推论销产品的武器。
表现图
1. 传真
通过色彩、质感的表现和艺术的刻画达到产品的真实效果。表现图最重要的意义在于传达正确的信息。正确地让人们了解到新产品的各种特性和在一定环境下产生的效果。便于各种人员都看得懂，并理解。然而，用来表现人眼所看的透视图，却和眼睛所看到的实体有所差别。
2. 快速
现代产品市场竞争非常激烈，有好的创意和发明，必须借助某种途径表达出来，缩短产品开发周期。无论是独立的设计，还是推销你的设计，面对客户推销设计创意时，必须互相提出建议，把客户的建议立刻记录下来或以图形表示出来。快速的描绘技巧便会成为非常重要的手段。
3. 美观
设计效果图虽不是纯艺术品，但必须有一定的艺术魅力。便于同行和生产部门理解其意图。优秀的设计图本身是一件好的装饰品，它融艺术与技术为一体。表现图是一种观念，是形状、色彩、质感、比例、大小、光影的综合表现。设计师为使构想实现，被接受，还须有说服力。
 

就业方向
工业设计类（产品设计、室内外环境与设施设计、产品包装、广告设计、平面设计、企业形象策划设计、逆向设计、展示设计、网页设计等）、产品研发、大型生产企业，以及独立开设设计事务所从事相关设计、研究和管理工作。
适合职业
网站美工人员、设计助理、平面设计师、资深设计师、美术指导、设计总监。
工作内容：平面设计主要包括美术排版、平面广告、海报、灯箱等的设计制作。就业趋向：报纸、杂志、出版等大众传播媒体，广告公司等相关行业。从事平面设计工作，技术难度各公司要求档次高低不同，工作时间比较不稳定，要求创作速度快，而人才需求量也比较大。
工作环境
平面设计师是一个静态的工作，因此大部分的工作时间是待在办公室或工作室中，主要的工作配置是电脑。
平面设计师的主要工作为美术设计及版面编排两大类，美术设计主要是融合工作条件的限制及创意而创设出一个新的版面样式（format ） 或构图，用以传达设计者的主观意念；而版面编排则是以创设出来的版面样式或构图为基础，将文字置入页面中、达到一定的页数或构图中以便完成成品。
时间待遇
平面设计师一般依其工作单位的性质、工作时间及待遇有所差异：
报社的平面设计师
在报社上班的平面设计师一般上班时间固定，日报的平面设计师上班时间约为下午到晚上十一、二点，晚报则在上午到下午。平面设计师必须在截稿后的二至二小时内，和编辑快速的编排好自己所负责的版面，因此工作时间的压力集中、节奏紧凑，一般要有相当的经验才能密切配合上印制时间的要求，并不适合刚入行的新鲜人。报社多半录用的是有一定经验的平面设计师，一般的月薪约为四、五千元，资深一点的约七、八千元，但因为报纸越来越注重版面编排的视觉丰富性，甚至有些报社平面设计师的主管薪水可高达十几万元。
杂志或出版社的平面设计师
杂志及出版社的平面设计师工作性质很类似。因为都是固定期间，而非每日出刊的方式，工作压力较不像报社，也多半采取team work的方式工作，以分散截稿后、出刊前的集中式编辑压力。越来越多杂志社及出版社为了节省人事成本，将部分不具时效性的页面或特定的书籍编排，发包给外面的工作室来执行。
杂志及出版社的平面设计师除了在出刊前可能通宵熬夜之外，上班时间很固定。也因为必须沿用固定的版面样式，因此除了做美术创意或封面的设计师之外，有时会为降低成本，采用新鲜人来执行版面编排。杂志及出版社的平面设计师薪水比报社略低，一般月薪约为三至五千元。
广告或设计公司的平面设计师
广告或设计公司的平面设计师多半做的是广告、海报或传单类的成品，书籍编排也不少。上班时间固定，但交稿结案前通宵熬夜是免不了的。一般来说，执行广告或海报设计多是较具经验及创意的美术设计，薪水待遇也较高，一般月薪约为八、九千元。
自设工作室
由于平面设计师是一个极具个人风格表现的创意工作，许多平面设计师在累积了一定经验后，便离开组织、成立个人工作室接案。再加上为符合客户量身打造的个性化市场需求，越来越多广告、出版或设计公司在接案后，将案子发包给不同设计风格的平面设计师来做。自设工作室最好要有稳定的客户及案源，才能保持一定的收入。
资格条件
平面设计师多半毕业自广告设计、美工、应用美术、视觉传达、工业设计、商业设计等相关设计科系。过去，大部分的设计科系新鲜人投入设计工作时多用的是师徒制，跟着资深前辈从最基层的助理当起，慢慢学习、摸索，一学就好几年。但各相关设计系在教学上走向理论与实务并重，新鲜人在学校已稍具实作经验的基础，日后求职时较快上手，因此平面设计师徒制的学习方式不再盛行。
平面设计师最重要的是要有敏锐的美感，因此就算没有设计相关学历背景，只要自己有兴趣，还可以参加政府或坊间开办的平面设计训练课程，琢磨自己在电脑设计、影像处理、排版等相关软体技术的能力，还是有机会进入这一行。

设计师
1、成功的设计师应具备以下几点：A、强烈敏锐的感受能力B、发明创造的能力；C、对作品的美学鉴定能力；D、对设计构想的表达能力；E、具备全面的专业智能。
现代设计师必须是具有宽广的文化视角，深邃的智慧和丰富的知识；必须是具有创新精神知识渊博、敏感并能解决问题的人，应考虑社会反映、社会效果，力求设计作品对社会有益，能提高人们的审美能力，心理上的愉悦和满足，应概括当代的时代特征，反映了真正的审美情趣和审美理想。起码你应当明白，优秀的设计师有他们“自己”的手法、清晰的形象、合乎逻辑的观点。
2、设计师一定要自信，坚信自己的个人信仰、经验、眼光、品味。不盲从、不孤芳自赏、不骄、不浮。以严谨的治学态度面对，不为个性而个性，不为设计而设计。作为一名设计师，必须有独特的素质和高超的设计技能，即无论多么复杂的设计课题，都能通过认真总结经验，用心思考，反复推敲，汲取消化同类型的优秀设计精华，实现新的创造。
3、平面设计作为一种职业，设计师职业道德的高低和设计师人格的完善有很大的关系，往往决定一个设计师设计水平的就是人格的完善程度，程度越高其理解能力、把握权衡能力、辨别能力、协调能力、处事能力……将协助他在设计生活中越过一道又一道障碍，所以设计师必须注重个人的修为，文人常说：“先修其形，后练其品”。
4、设计的提高必须在不断的学习和实践中进行，设计师的广泛涉猎和专注是相互矛盾又统一的，前者是灵感和表现方式的源泉，后者是工作的态度。好的设计并不只是图形的创作，他是中和了许多智力劳动的结果，涉猎不同的领域，担当不同的角色，可以让我们保持开阔的视野，可以让我们的设计带有更多的信息。在设计中最关键的是意念，好的意念需要学养和时间去孵化。设计还需要开阔的视野，使信息有广阔的来源，触类旁通是学习平面设计的重要特点之一，艺术之间本质上是共通的，文化与智慧的不断补给是成为设计界长青树的法宝。
5、有个性的设计可能是来自扎跟于本民族悠久的文化传统和富有民族文化本色的设计思想，民族性和独创性及个性同样是具有价值的，地域特点也是设计师的知识背景之一。未来的设计师不再是狭隘的民族主义者，而每个民族的标志更多的体现在民族精神层面，民族和传统也将成为一种图式或者设计元素，作为设计师有必要认真看待民族传统和文化。
项目分类
常见的平面设计项目，可以归纳为以下几类：网页设计、包装设计、DM广告设计、海报设计、平面媒体广告设计、POP广告设计、样本设计、书籍设计、刊物设计、VI设计、彩页设计、logo设计、装饰设计等。
 

Design is a creative activity based on the business environment, which is designed by the designer or the design group to be different from the art. The design is a kind of work or occupation, is a kind of beauty, and the use of the features of shape, is built on the basis of the business and the public, and services for them, so as to produce commercial value and artistic value, is different from the individual or group of art appreciation range.
The term graphic design for English "graphic", in the form of modern graphic design, graphic art form through the term refers to all kinds of printing mode. Therefore, at that time the word was used with "art", collectively referred to as "Graphic design"". The meaning of the term "plane" not only refers to the work of a two-dimensional space, the plane, it also has: mass production, and thus a single piece of works of art and distinguish. What is graphic design? Is to use some special operations to deal with some of the digital image of the process, is a collection of computer technology, digital technology and artistic creativity in one integrated content. Tongsudeshuo, computer graphic design is the use of forms of art, through professional computer software (such as Photoshop) to complete the specific content of the art of creative behavior, such as the logo design, name card design, poster design and so on.
Want to become a qualified designer, in fact, the need to master the software is not much, is nothing more than PS and CDR, if want to go to a deeper direction, the design of CG. But I would like to say that a qualified designer, the software is basically auxiliary, your own thinking is more important. Have you mastered the basic design concept? Color composition and collocation familiar? Visual processing to understand it? Theme design should pay attention to what aspects of the content? What is the difference between a commercial poster and a poster? These are more important things than software. So if you really want to make something in the field of design, to learn about the group system, the top three: 435 middle three: 427 last three: 438 of course, I also know a lot of friends just hold to repair a small map, entertainment mentality, do not have to, after all, if not become a first-class designers, it will feel powerless.
The automatic acquisition and registration of the ownership of graphic design. In China, in accordance with the law of right to work, the completion of the work will automatically have copyright. The so-called completion, is relatively speaking, as long as the object has been created to meet the statutory requirements of the composition of the works, both as a protection of the right to work. You can apply for registration by China copyright protection center and the provinces and municipalities directly under the central government departments for the record department, plane form design of digital works copyright ownership can also run through various association third party registration center or a trusted third party support to prove the time deposit certificate filing work mechanism, can also choose the fusion and integration of digital copyright time stamp authority technology and notarized mail and other trusted third party group support support for public protection copyright authentication platform independent deposit certificate and issued the first intelligent authentication, to obtain ownership of works preliminary proof, when necessary, through judicial identification, enhance the efficiency of law of evidence is the core guarantee. Many countries in Europe and the United States for many years. In theory, according to the different nature of copyright can be divided into the right to work and neighboring rights.The design of diversified knowledge structure will require designers to have a wide range of knowledge and information acquisition.
The first step: start from the point, line and plane, learn the plane composition, color composition and three-dimensional composition, perspective and other infrastructure; we need to have the objective of visual experience, the establishment of rational thinking, grasp the rules of visual physiology, understand the concept of design elements.
The second step: can you draw a sketch? 1998 Australia Industrial Design Advisory Committee survey results, design graduates should have 10 professional skills: the first is "should have excellent sketching and painting freehand, as designers should have fast and loose visual expression ability, the art of painting is the source of the design, the design sketch is thinking of the paper form, we have reason to believe that the painting is the foundation of graphic design, graphic design is the foundation of design!"
The third step: what do you lack? The lack of the traditional course of study, such as ceramics, prints, watercolor, oil painting, photography, calligraphy, Chinese painting, black and white painting, and so on, too much, you still ask yourself! No matter how these courses will be in different levels to strengthen your design ability, expression ability and aesthetic ability, the key is they let you know what is art, it is more important for you to find your own personality, but this is a long process.
The fourth step: "can I start designing?" Of course not. What do you want? As you start playing the game, do you understand the rules of the game? But you need not worry, you have entered the majors' learning, but also means that you've just started, you will not complain, not impetuous BuSheBuNao, pragmatic and practical attitude into this field.
The fifth step: you can identify the design is good or bad, know why? Step through the basic knowledge of the design of the study, imperceptibly you have entered the stage of imitation design, in order to move forward we must review the history, and from the learning theory books for learning from our predecessors and excellent designers. This stage with a relatively long a process, you may design level is not stable, you sometimes confused, sometimes happy, accompanied by a lot of practice as well as the design of the whole operation process gradually mastered, begun to mature designer.
You need to learn the rules and break the rules.
professional knowledge
Graphic design is to express the author's thoughts in the form of pictures. Can be different basic graphics, according to certain rules in the plane into a pattern. Can also be hand-painted to create. Mainly in the two degrees of space within the outline of the division between the map and the ground to describe the image. The three-dimensional space sense of graphic design is not a real three dimensional space, but only the illusion of the visual function of the graphic.
term
1 Harmony: in a narrow sense, the harmony of the graphic design is a unity and contrast between the two is not boring or chaotic. In a broad sense, when we judge the relationship between two or more elements, or parts and parts, each part gives us the feeling and consciousness is a kind of whole coordination relationship.
2 contrast: also known as the control, the quality or quantity of the great contrast between the two elements of the success of the column together, so that people feel strong and strong sense of unity, so that the main body is more distinct, more active works.
3 symmetry: it is assumed that a vertical line is set in the center of a graph, and the graph is divided into two parts, the left and right parts of the graph are exactly the same as the other two parts.
4 balance: from the physical understanding refers to the weight of the relationship in the graphic design refers to the shape of the image, size, weight, color and material distribution and visual judgment on the balance.
5: refers to the number of parts and parts, or parts and the number of relations between the whole. Proportion is an important factor in the design of the size of all units, as well as the arrangement of units between the composition.
6 focus: the center of the painting, is the visual center point, change the picture image contours, graphics gather, color or the distribution of light and shade can influence the visual center.
7 rhythm: the sense of movement which is of a sense of time used in the design of a continuous repetition of the same element.
8 rhythm: planar pure unit in combination to repeat the monotonous, by the regular changes of the image color or between number ratio and geometric arrangement, to produce music rhythm, a rhythm.
element
1 conceptual elements, so-called conceptual elements are those that do not actually exist, are not visible, but people's minds can feel something. For example, we see the sharp corners of the graphics are a little above, the outline of the object have the edge line. Conceptual elements include points, lines, surfaces.
2 visual elements: conceptual elements are not reflected in the actual design, it will be meaningless. Conceptual elements are usually represented by visual elements, which include the size, shape, color, etc..
3 elements: how to organize and arrange the visual elements on the screen is determined by the relationship elements. Including: direction, location, space, center of gravity, etc..
4 practical elements: refers to the design of the meaning, content, purpose and function of the design.
Progressive learning
Divided into three levels, advanced and practical introduction.
Introductory knowledgeStudents can master the technical design principle, Photoshop bitmap processing software, CorelDRAW software and other related drawing vector graphics in the short term; and the plane design theory, mode of thinking, training, project design and research module and other practical courses.
Basic theory
1 Introduction to graphic design: what is the application of graphic design, graphic design, graphic design elements
The basis of 2 plane design: perspective, composition, color foundation, plane composition
3 works of art appreciation: contemporary outstanding visual works, contemporary outstanding creative works, the world's outstanding works of Art
Two, Photoshop Foundation
1, the working interface and basic working principle: Photoshop basic working interface layout, the default working interface, DIY interface, Photoshop software features and working principle
2, the basic tools: select tools, basic editing tools, View tools
3, the application of the layer type and the layer style: what is the layer, the layer principle of work, the use of the layer panel, the layer type and layer conversion, the application of the layer style
4, vector tools and the application of the path panel: what is vector graphics, vector layer and vector mask, pen tool application, the application of the shape of the tool, the path and the path panel application
5, the edit menu and menu image Xiangjie: Photoshop Edit menu, menu, image editing commands, commonly used image color mode conversion, adjust menu
The use of 6 channel, channel principle and panel: what is the channel, channel principle, channel, using a panel of alpha channel and spot color channel application
The working principle and application of 7 filters, filters, filter: what is the working principle, application, filter filter effects combined with simple effects of production
Three, Photoshop operation example
1, selective matting training
2, pen matting training
3, channel matting training
4, vector small icon
5, the production of bookmarks
6, the production of advertising posters
7, business card production
8, illustration production
9, font design
Four, CorelDRAW Foundation
1, the software introduced: the concept of vector, vector characteristics and application of the scope of the CorelDRAW profile and working principle
2, the working interface and view operation: CorelDRAW work interface layout, import and export work interface, DIY interface, CorelDRAW view operation
3, toolbox profile
4, the basic form of tools: rectangular tools and oval tools, three points and three rectangular oval, polygon and Star Tool Group, drawing tools and thread tools, commonly used shape tools
5, the basic application of shape editing tools: the use of shape editing tools to edit the basic shape, the use of shape editing tools to edit the curve, the use of shape editing tools to edit polygons and stars
6, the characteristics of the Bessel curve and editing operations: the characteristics of the curve of the Bessel curve, the shape of the performance of the curve, the shape of the point and line, the combination of the curve and dismantling of the
7, curve tool: curve drawing and generation, curve tools in different occasions
8, graphic combination: the combination of graphics modes and combination effect, simple graphics, small sign copying practice exercises
9, graphics filling and contour: the filling of the attributes and attributes of the outline, the filling of the property editor, edit the profile attributes
10, the application of interactive tools: what is the interactive tools, interactive tools, interactive tools group and its application
11, docker: application of docker's use, docker parameters detailed and specific targets docker
Five, art basic training
1: what is the sketch sketch, painting materials and painting brush, picture composition, tone and the sketch relations, perspective of application, point in the art application, shape observation and general skill training, the formation of stereo vision,
2, character sketches (optional): sketch the definition, body proportion and the proportion of facial features, body structure, character, line sketch observation skills usage, grasp the dynamic character, character sketch training
Training objectives: to train graphic design professionals as the goal. Through the professional learning, students can master the design principle, Photoshop software, CorelDRAW software, Illustrator software, vector vector plane mapping technology in the short term; and the plane design material knowledge, operation process, module training, simulation and customer communication practice course.
First, the theory of graphic design: 1 graphic design principle; 2 graphic designers have the quality; 3 advertisements; 4 plane advertisement originality thinking 5 graphic representations of 7 different attributes of the industry, graphic design features 6 different learning styles of the 8 module training theory
Two, PhotoShop:1. toolbar; 2 PhotoShop layer, mask, path, and channel 3 PhotoShop synthesis filter; image processing, making 4 graphic design
Three, CorelDRAW:1.CorelDRAW CorelDRAW 2 toolbar; vector graphics; 3 CorelDRAW text editor, animation, brochures, signs and other content of graphic design.Four, Illustrator:1. Illustrator 2 Illustrator toolbar; vector graphics; 3 Illustrator name card design, font design, text layout, corporate image recognition system (VI), create brochures and other graphic design
Five, printing: printing and printing equipment category / kind / knowledge / paper / opening four-color printing / printing / color dot number / angle / paper weight / bleeding / / overprint operation method and matters needing attention: make-up printing process: stamping / laminating / polishing / UV/ glue film cutting knowledge. Printing process: design comp /CMYK into the draft / check / film / printing. Factors affecting the printing output efficiency of main factors introduced in the actual work process knowledge, inkjet photo printing production process, computer printing quality and in practical work.
Practical course
1 logo design: the classification of signs, signs of the functions, categories and characteristics of the logo design concept, performance techniques, combination form, the basic principles of logo design, the difference between the trademark and logo.
2 mascot design: mascot design standards, creativity, material, understanding brand and color.
3 art design: font classification, the law of writing and changing the rules of art, art font design principles, art font design methods, standard font.
4 exhibition design: basic graphic design, layout elements, creative design, advertising design, advertising production methods.
5 signage design: outdoor advertising theoretical knowledge, the advantages and disadvantages of outdoor media, outdoor advertising production methods.
6 Card Design: graphic design color psychological reaction, card size, design considerations.
7 business card design: the use of graphic design color, the size of the business card, the characteristics of different industries to make business cards.
8 promotional brochure design: layout used in graphic design, layout principles, layout form, cover inner page making.
X display rack
X display pictures
9.X display design: printing knowledge, difference between painting and portraiting, painting and photo image output requirements, how to make the printing screen printing is not partial color, material selection, image synthesis.
10 storefront design: pay attention to the different elements of storefront design, and material selection.
11 album design: graphic design basics, graphic design elements must have, graphic design and format and size specifications, bookbinding, graphic design, content and function.
12 commercial poster design: basic knowledge of poster design, poster design, poster presentation, poster design criteria, poster composition, poster font arrangement, poster specifications.
13 corporate identity system (VI) design: the basic knowledge of VI, CIS specific components, the significance of the outstanding VI to the enterprise, the basic principles of VI design, VI design process.
14 newspaper advertising design: the basic knowledge of newspaper advertising design, newspaper layout, the main points of the draft design.
15 packaging design: packaging design overview, general packaging design process, packaging design plan, the basic elements of packaging design, packaging form.
16 integrated advertising design: space advertising layout, effect drawing design, body advertising design.
Idea
The idea is based on the design requirements, the use of creative means of art, after careful consideration, the material will be a creative combination of the formation of an image in the mind of the process. The idea is based on the understanding of the design requirements and the design theme, and the final image is determined by the designer's experience, artistic accomplishment, aesthetic taste and creativity.
Location
According to the design requirements and performance content, the introduction of the theme, while the style positioning.
imagine
According to the content and theme, experience, association and imagination, increase the capacity of the image associated with the theme.
Selection
Select one or more mature images from a plurality of images.
Hammer
According to the audience's aesthetic taste and the ability to understand, to determine the design style, the image of the way of expression (composition, color, texture, etc.).
Add and subtract
With the addition of the text, the formation of the overall design style, if necessary, to give up the image of the performance, to ensure the overall sense of design, visual impact and aesthetics.
adjustment
"Adjustment" that is, in the design process, according to the actual situation at any time to adjust. Adjustment is under the guidance of the aesthetic principle, add, delete the modeling elements, change the size and proportion of each part of the relationship, and ultimately achieve the desired effect of the process. Adjustment process throughout the production.
General flow
The process of graphic design is a gradual process of gradual improvement, the success of the design depends largely on the accuracy of the idea, to consider whether it is perfect. The beauty of design is endless.
market research
Investigation is the process of understanding things, the design needs to be purposeful and complete investigation. Background, market research, industry survey (about brand, audience, product...) On the positioning, performance techniques,...... Investigation is the beginning and foundation of design (background).
Content framework
The content is divided into two parts: the theme and the specific content, which is the basic material for the designer in the design.
Design concept
The concept design is the first step in the design ideas, is more important than everything. The idea has always been independent of design. Perhaps the most difficult thing is to convey ideas in your visual work.
Mobilize visual elementsIn the design of the basic elements are equivalent to the components of your work, each element must have the purpose of passing and strengthening the transfer of information. Really good designers tend to be stingy, every use of an element, will be considered from the overall needs to consider. On one page, the elements can be classified according to categories, such as can be divided into:
Title, text, graphics, color, background, main space, visual center etc.. Graphic design is the process of the organic combination of different elements. For example, in the format often using the framework (also called bone), there are many forms of law and non law frame, frame, frame and frame hidden and visible; in the font element, the font and font selection and collocation of quality is a very particular. The choice of font style is a process of aesthetic judgment, as well as the use of color, which can reflect the designer's understanding and cultivation of color. The color is a kind of language (information), the color has the sentiment, can let the human have the association, can let the person feel the warm and cold, before and after, weight, size and so on. Good at visual elements is one of the essential abilities of designers.
Choice performance technique
The technique is the skill, in the visual product flood today wants to move the audience to be not easy, more visual work has been neglected by people's eyes automatically. How many ways to get your message out? One is the perfect way to show the performance of traditional aesthetics, will be appreciated by the audience to read and remember. The two is to use the novel way or by surprise can reach (including material) three is a crazy amount of advertising, forcing the carpet bombing. And what do we need? Although the three methods can achieve the goal, but we know that their return is different.
We have many kinds of graphics processing and performance practices in three constitute the middle school, such as contrast, analogy, hyperbole, symmetry, primary and secondary, shading, variation, repetition, contradiction, radiation, rhythm, thickness, temperature, area etc.. In addition, the effect of graphics processing and hand-painted effects, such as oil painting, pencil, watercolor, prints, crayons, graffiti...... There are other things like photography, old photos, etc.. Which one would you choose? It depends on your goals and objectives, as well as your design level.
balance
Balance can bring visual and psychological satisfaction, the designer to solve the equilibrium force field picture, cohesive balance ability, sense of balance is also the designer composition need, balance and imbalance is relative, whether to achieve the theme as the standard. Balance can be divided into symmetrical and asymmetrical balance, including point, line, surface, color and space.
put up a spectacular show
Remember, you have to create visual excitement to sublimate your work.
About style
As a designer, sometimes against the style, form a fixed style means self dead, but the style is also reflected a designer personality, preferences, experience, training, and logo designers mature, that "understanding of Datong, can only walk the edge".
Make
The inspection items include: fonts, graphics, text, color, layout, color, proportion
Requirements: imagination and visual effect to be good to hear or see, but more important is the understanding of the public.
Design concept
Expression meaning
1 designer's special language
The designer's imagination is not a pure art of fantasy, but to imagine using the transformation of scientific and technological work for the actual product useful for people. It is necessary to visualize the imagination first, this process of the imagination into reality, is the use of special design language. The process of presenting imagination on drawings. Therefore, the designer must have a good foundation and a certain degree of three-dimensional space imagination. Designers only good performance technology, in order to give the map handy. Only full performance of shape, color, texture of the product to the meaning, cause people feel sympathy. The designer must go through the concrete process when facing the abstract concept and idea. It is the abstract concept concrete shape, can be thought of in the brain image, color, texture and feel are things with real meaning. The design process is very subtle. A good idea will be fleeting, the designer must immediately capture the idea in the brain. Design is a behavior for a specific object, often beyond national boundaries, space and time, etc.. Can use language, words to describe, convey. However, as the common language of mankind, the designer must have the skills necessary for drawing, and. The significance of drawing as a musician in the hands of the staff. Stick out a mile。 Therefore, the ability to express the performance of each designer should have the ability to express.
2 communication tools in design fieldIn the field of designer thinking, the use of collective thinking to solve the problem. Inspire each other, put forward reasonable proposals to each other, through the comparison of the structure. Besides modern industrial design is different from the traditional handicraft design and production with the hand of a person. However, the designers and manufacturers of modern industrial production can not be individual. Therefore, the product designer before the idea of making products, must to the relevant personnel, corporate decision-makers, engineering and technical personnel, marketing personnel and users or consumers, explain the relevant conditions of the product, make the product under unchanged policies, to create the most conducive to the production of beautiful and popular products. In the process of brewing, the higher the degree of understanding of the product, the product can be better and more smoothly, and make it more efficient. This series of statements and statements constitute the basic content and tasks of performance.
3 weapons to sell products
Many Products Design Company, in the production of new products, to sell products, the use of photographic techniques, plus exquisite exposition, advertising. But the camera can not show surreal exaggerated imaginative picture. At this time the use of special techniques of painting, the effect is more prominent. Because human beings have a strong ability to express, you can add subjective imagination, the product will be exaggerated or intentionally simple summary. Compared with camera, camera performance than the product a little more longing and mystery. Camera technology can not meet the endless imagination. Therefore, the design of the map is the product of weapons sales deduction.
Performance chart
1 fax
Through the color, texture and artistic expression to achieve the real effect of the product. The most important meaning of a presentation is to convey the correct information. To make people understand the characteristics of the new products and the effect in a certain environment. Easy to understand all kinds of personnel, and understand. However, for the performance of the human eye to see the perspective, but the eyes and see the entity difference.
2 fast
Modern product market competition is very fierce, there are good ideas and inventions, must be expressed in a way to shorten the product development cycle. Whether it is an independent design, or marketing your design, in the face of the customer to promote creative design, we must make recommendations to each other, the customer's advice immediately recorded or graphic representation. A quick technique of painting will be a very important tool.
3 beautiful
Design renderings, although not pure art, but must have a certain artistic charm. Easy to understand the intention of peers and production departments. Good design is itself a good decoration, it is a blend of art and technology. Performance chart is a concept, is the shape, color, texture, scale, size, light and shadow of the comprehensive performance. Designers to achieve the realization of the concept, to be accepted, but also convincing.

Employment direction
Industrial Design (product design, indoor and outdoor environment and facilities design, product packaging, advertising design, graphic design, corporate image design, reverse design, display design, web design, etc.), product development, large-scale production enterprises, as well as an independent design affairs related to design, research and management.
Suitable occupation
Web designer, design assistant, graphic designer, senior designer, art director, design director.
Work content: graphic design mainly includes the design of art layout, graphic advertising, posters, light boxes, etc.. Employment trends: newspapers, magazines, publishing and other mass media, advertising companies and other related industries. Engaged in graphic design work, the technical difficulty of the company requires different grades, work time is relatively unstable, requiring rapid speed, and the demand for talent is relatively large.
work environment
Graphic designer is a static work, so most of the work time is to stay in the office or studio, the main work is configured computer.
The main work of the graphic designer for the art design and layout of the two categories, art design and creative fusion is mainly to limit working conditions and the creation of a new layout style (format) or composition, to convey the designer's subjective ideas; and the layout is set out to create the layout style or composition for based on the text in the page, placement reaches a certain number of pages or composition to complete the product.
Time treatment
Graphic designers in general according to the nature of their work units, working hours and treatment are different:
Graphic Designer
In the newspaper office to work in general graphic designer fixed time, daily graphic designer working time is about eleven to the afternoon to the evening, the evening of two in the morning to afternoon. The graphic designer must be in writing after two to two hours, and quickly arrange editor in charge of their own space, so the working time pressure concentration, fast paced, generally have to experience quite closely with the print time requirements are not suitable for fresh newcomers. Most of the newspaper hired as a graphic designer with some experience, the average monthly salary of about four, five thousand yuan, a senior point about seven, eight thousand yuan, but because newspapers pay more and more attention to the layout of the visual richness, executive pay and even some newspaper graphic designers can be up to several hundred thousand yuan.
Graphic designer of a magazine or publishing house
The graphic designers of magazines and publishers are very similar in nature. Because it is fixed, rather than the daily publication way, work pressure is not the newspaper, mostly to take team work works to disperse after publication deadline, before the central editorial pressure. More and more magazines and publishers in order to save the cost of personnel, will be part of the timeliness of the page or a specific book layout, contracted to the outside of the studio to perform.
Magazines and publishing graphic designer in the publication may stay up all night, work time is fixed. Also because of the need to use a fixed layout style, so in addition to creative art or cover the designer, sometimes to reduce costs, the use of fresh people to perform layout. Magazines and publishers of graphic designer salary slightly lower than the newspaper, the general monthly salary of about three to $five thousand.
Graphic designer for advertising or design firm
The graphic designer of an advertising or design firm is mostly made of advertising, posters, or flyers. Work time is fixed, but the delivery before the end of all nighters is unavoidable. In general, the implementation of advertising or poster design is more experienced and creative art design, salary is also higher, the general monthly salary of about eight, $nine thousand.
Set studio
Graphic designer is a very personal style of creative work, many graphic designers in the accumulation of a certain amount of experience, they leave the organization, the establishment of a personal studio. In addition, in order to meet the needs of customers tailored personalized market, more and more advertising, publishing or design companies in the case, the case will be awarded to the different design styles of graphic designers to do. From the studio to have the best and stable customer source, in order to maintain a certain income.
prerequisites
Most graphic designers from the advertising design, art, applied art, visual communication, industrial design, commercial design and other related design department. In the past, most of the design department of fresh people into the design work when using the apprenticeship, with senior from the primary assistant when, slowly learning, explore, learn a few years. But the relevant design department in teaching to the theory and practice of both people in the school have a fresh basis with practical experience, on the job quickly, so the graphic designer mentoring way of learning is no longer popular.
Graphic designer is the most important thing is to have a keen sense of beauty, so even if there is no design background, as long as you are interested in, can also participate in the government or the printing run graphic design training courses, own in computer design, image processing, typesetting and other related software technology capabilities, or have the opportunity to enter this line.Designer
1, successful designers should have the following points: A, B, strong keen ability to feel invention ability; C, works of aesthetic identification ability; D, design skills; E, professional intelligent comprehensive.
The modern designer must be a broad cultural perspective, the profound wisdom and knowledge; the spirit of innovation has to be knowledgeable, sensitive and can solve the problem, consideration should be given to the society, reflecting the social effect, and strive to design work is beneficial to the society, it can improve people's aesthetic ability, psychological pleasure and satisfaction, should be summarized the time characteristics, reflects the real aesthetic taste and aesthetic ideal. At the very least, you should be aware that the best designers have their own way, a clear image, a logical point of view.
2, designers must be confident, believe in their own personal beliefs, experience, vision, taste. Not blindly, do not indulge in self-admiration, not arrogant, not floating. With rigorous attitude, not for individual character and personality, not designed for design. As a designer, must have a unique quality and excellent design skills, namely the design task no matter how complex, can sum up experience seriously, thinking hard, learn the essence of excellent design batted, digestion of the same type, the implementation of the new creation.
3, graphic design as a kind of occupation, have a great relationship to improve the moral level of the designer and designer occupation personality, perfect degree often decide a designer level is the personality, the higher the degree of its ability to understand and grasp the balance ability and discrimination ability, coordination ability, the ability of doing things...... Will assist him across a a barrier in the design life, so the designer must pay attention to the individual repair, men often say: "first fix its form, its products after training".
4, the improvement of the design must be carried out in the continuous learning and practice, the designer of a wide range of reading and focus are contradictory and unified, the former is the source of inspiration and expression, the latter is the attitude of work. Good design is not just graphic creation, he is the result of many intellectual labor and has dabbled in different fields, play different roles, so that we can keep a wide field of vision, so that we can design with more information. The key is in the design ideas, good ideas need knowledge and time to hatch. The design also needs to broaden their horizons, so that information has a wide source, one is learning one of the important features of graphic design, art is essentially common, the magic constant supply of culture and wisdom is the design field of evergreen trees.
5, character design may be tied to the nation from a long cultural tradition and rich ethnic cultural qualities of the design thought, nationality and originality and personality is also valuable, one of the regional characteristics is also the designer's knowledge background. The future designer is no longer a narrow nationalists, and each national symbol is reflected in the perspective of national spirit and national tradition and also will become a schema or design elements, as designers need to take seriously the national tradition and culture.
Project classification
Graphic design projects are common, can be divided into the following categories: web design, packaging design, DM advertising design, poster design, print media advertising design, POP advertising design, sample design, book design, publication design, VI design, color design, logo design, decoration design etc..